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Female Sports Commentators in Czech Television, gender aspects, professional experiences
Machalíková, Libuše ; Vochocová, Lenka (advisor) ; Štoll, Martin (referee)
The bachelor's thesis "Female Sports Commentators in Czech Television, gender aspects, professional experiences" analyses the work experiences of women and men in the sports editorial department of Czech Television, with a focus on gender stereotypes, and obstacles and positive trends with regard to gender equality. The theoretical part explores and defines key terms such as media, sports media, feminism (radical, social, Marxist, and socialist), and gender roles. The methodological section describes the research objectives, defends the choice of a qualitative approach, and details the data analysis process. In the practical part, the results of interviews with women and men from the sports editorial department are presented. The research suggests that gender equality in sports journalism is gradually increasing, but challenges persist, such as structural inequalities in leadership. The contribution of this work lies in providing a comprehensive overview of gender aspects in sports journalism.
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The media image of women's football in the printed daily Sport
Pavlačková, Monika ; Turková, Kateřina (advisor) ; Trunečka, Ondřej (referee)
The diploma thesis entitled "The media image of women's football in the printed daily Sport" deals with the media image of women's football in the period 1/1/2017 - 12/31/2021 in the daily Sport. Through quantitative and qualitative content analysis, the work describes how women's football is presented in the only Czech sports newspaper and its supplements over the years and then mentions the most interesting articles. The analyzed years are compared with each other at the end. One of the main theories is that if the media image of women's football gradually changed, it would be significant precisely in the only Czech sports newspaper. The work is based on an assumption that the number of articles increased over the years, which was confirmed as a result except of 2020 and 2021, when the number of articles decreased considerably due to the pandemic crisis. The change in the media image of women's football was evident not only in the number of articles, but also in their length.
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Eurosport as the example of the expansion of the sport television channels in the Europe
Michna, Tomáš ; Lukšů, David (advisor) ; Bednařík, Petr (referee)
This bachelor thesis describes and rates the beginnings of the development of the specialized sports television channels in Europe. The main center of interest is pan-european sports channel Eurosport. Shortly is described the development of the symbiotic relationship of the sports and the media. This development is traced from the rise of the first sports magazines and sports rubrics in newspapers, over the development of the sports radio broadcasting, up to the rise of the sports television broadcasting. The thesis interprets the conditions and the causes of the rise of the first European and world's sports television channels. In more detail the conditions of the setting up of the pan-european channel Eurosport and its development from 80th years of the 20th century into present are described. Eurosport is today the sports television channel, which broadcasts in the Europe and also in other continents in quite 20 world's languages. Eurosport has become the pan-european channel with the highest ratings. The thesis also describes the history and the present of the Czech mutation of Eurosport, which has been distributed in the Czech Republic since 1996. Following the cooperation with the Czech redaction of Eurosport is further described the rear of the redaction, main structures and procedures...
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Popularity of the sports media in the press and on the Internet - the sociodemographic profile of readers.
Pamánek, Luboš ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Popularity of the sports media in the press and on the Internet - the sociodemographic profile of readers Target: The aim of thesis is to analyze the popularity of the media in sport. The thesis is focused on the sports media in the press and on the Internet and their development over the last few years. Own contribution of the thesis is the creation of socio-demographic profile of reader and exploring its relationship to sport. After that created profiles are compared to find similarities and differences. Methods: The research part of the thesis is based on analysis and processing of data from market research. Research is focused on sports media in print and on the internet, therefore is the final chapter of the research used the method of comparison that reveals differences and similarities of both types of media. The theoretical part of the thesis uses methods of analysis of documents. Results: The results of the thesis show us that print and online media experience different time and this is also reflected in the sports media. The print media loses popularity and their future is uncertain, on the the other side online media have experienced a sharp increase in popularity in recent years. This is obviously reflected in the different socio-demographic structure of the sports readers both...
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Fortuna football league in the Deník Sport and the MF Dnes sports section during the coronavirus crisis in the period from 1.3. 2020 to 31.12. 2020
Malík, Štěpán ; Halada, Jan (advisor) ; Trunečka, Ondřej (referee)
This thesis aims to present how the daily Sport, the web iSport, the sports section of MF Dnes and the website sport.idnes.cz reported on the coronavirus crisis in connection with the Fortuna League. To achieve the objectives of the thesis, quantitative content analysis is used. Three time periods are examined in the thesis, with each period chosen to cover an important period in the events related to the coronavirus crisis and the Fortuna League. The research part of the thesis analyses the articles published in each period, as well as examining mentions of clubs and the use of narratives. The results are compared both between periods and between media. The thesis also presents the Fortuna League as a competition, individual clubs and their history. At the same time, the thesis chronologically characterizes the key events of the coronavirus crisis in the Czech Republic. It also briefly presents recent research findings on sports journalism during the coronavirus crisis.
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Requirements of Selected Czech Media on Media Relations of Sports Organisations
Slobodníková, Aneta ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Requirements of Selected Czech Media for Media Relations of Sports Organisations Objectives: The objective of this thesis is to synthesize sports media's opinions on media relations of sports organizations in Czech republic. The aim is to create a document that will have the potential to improve communication between media and Czech sports organizations. Methods: The qualitative method of interviews was used for data collection, alongside with a guideline based on theoretical framework. Respondents were selected by targeted sampling employing criteria. Interviews were recorded and subsequently transcribed into written form. Obtained data were processed by the deductive method of thematic analysis. Results: The result of this thesis is a summary of requests from media representatives. The results reflect the theoretical framework with practical comments for the Czech sports environment. Overall, media representatives focus on trust from sports organizations and their representatives. They recall that a media output is also a part of a sports career of athletes. They wish to be seen as someone who is a partner in spreading information to the public and fans, not as an enemy. Keywords: public relations, communication, press release, press conference, sports media, media guide, media room,...
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Popularity of the sports media in the press and on the Internet - the sociodemographic profile of readers.
Pamánek, Luboš ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Popularity of the sports media in the press and on the Internet - the sociodemographic profile of readers Target: The aim of thesis is to analyze the popularity of the media in sport. The thesis is focused on the sports media in the press and on the Internet and their development over the last few years. Own contribution of the thesis is the creation of socio-demographic profile of reader and exploring its relationship to sport. After that created profiles are compared to find similarities and differences. Methods: The research part of the thesis is based on analysis and processing of data from market research. Research is focused on sports media in print and on the internet, therefore is the final chapter of the research used the method of comparison that reveals differences and similarities of both types of media. The theoretical part of the thesis uses methods of analysis of documents. Results: The results of the thesis show us that print and online media experience different time and this is also reflected in the sports media. The print media loses popularity and their future is uncertain, on the the other side online media have experienced a sharp increase in popularity in recent years. This is obviously reflected in the different socio-demographic structure of the sports readers both...
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Eurosport as the example of the expansion of the sport television channels in the Europe
Michna, Tomáš ; Lukšů, David (advisor) ; Bednařík, Petr (referee)
This bachelor thesis describes and rates the beginnings of the development of the specialized sports television channels in Europe. The main center of interest is pan-european sports channel Eurosport. Shortly is described the development of the symbiotic relationship of the sports and the media. This development is traced from the rise of the first sports magazines and sports rubrics in newspapers, over the development of the sports radio broadcasting, up to the rise of the sports television broadcasting. The thesis interprets the conditions and the causes of the rise of the first European and world's sports television channels. In more detail the conditions of the setting up of the pan-european channel Eurosport and its development from 80th years of the 20th century into present are described. Eurosport is today the sports television channel, which broadcasts in the Europe and also in other continents in quite 20 world's languages. Eurosport has become the pan-european channel with the highest ratings. The thesis also describes the history and the present of the Czech mutation of Eurosport, which has been distributed in the Czech Republic since 1996. Following the cooperation with the Czech redaction of Eurosport is further described the rear of the redaction, main structures and procedures...
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